Gold Buckle Beer seeks to provide rodeo fans and contestants premium quality beer, crafted to their tastes, and through our branding and imagery, to be authentic to the western lifestyle audience. Further, we wish to give back to the western lifestyle by providing financial support to rodeo through the Professional Rodeo Cowboys Association and other sponsorships.

Gold Buckle Beer is brewed in La Junta, Colorado, which was once the junction of the Santa Fe Trail and the Pioneer Road to Pueblo. The brewery is located next to the Arkansas River which flows, both above ground and below ground, from the Colorado Rocky Mountains.

Gold Buckle Beer is brewed, canned, and distributed from what locals say was once the world’s largest pickle factory. Repurposed and upgraded, the facility has been transformed into a large state of the art brewing facility. Currently consisting of a 50 Barrel brew house and eight 150 barrel fermenters, the facility has the capacity to produce approximately 25,000 barrel per year. However, situated on over 5 acres of land and buildings of 300,000 square feet, the facility has significant room for expansion.

In La Junta, we are a company of devoted employees, perfecting a beer for the end of a long day, meant to be a celebration of time well spent. Our goals are big. Our focus and dedication towards brewing for and supporting the western way of life can be tasted in every sip.

A percentage of each can of Gold Buckle Beer sold goes directly to the Professional Rodeo Cowboy’s Association, benefiting cowboys nationwide